What is your idea? Demo it !

/ augustus 30, 2014
Demos can be very powerful.

Complex ideas involving several components (e.g. distributed applications, services requiring other services, etc.) might become perfectly clear once demonstrated. Other ideas might be less complicated and do not require a demo as such.

The target public sometimes doesn’t know whether you are talking about “just an idea” or whether there is already something tangible. An advantage of a demo is definitely that it takes away this uncertainty.

But even then, some people might not clearly understand or see the opportunity unless they are confronted with physical things, with tangible items. It’s a good idea to make your idea – one way or another – very “visible”, using pictures, photo’s, video’s, examples, demo material.

If your idea is about a new kind of bungalow, bring a model!
If it’s about a new material, show them some piece of equipment made of it!
If everything else fails, make a video of your experiments! Show them something!

Demo it!
Smart_splitter_01
In some company, a team tried to persuade management to consider using active splitters instead of passive splitters (on some DSL boards). The jury consisted not only of executive managers and investors, but also included some Telco delegates.

Their presentation was clear and most of the jury members understood that a considerable amount of space could be saved on the boards using active splitters.

At the end, the presenter showed an existing board with passive splitters and (a mockup of) a board with active splitters. Everybody could clearly see the amount of space that could be freed on the board.

Suddenly, one of the Telco guys jumped up. “Are you saying that you could free up some space in the street cabinets, due to the space that you save using active splitters?”

The presenter: “Huh? Indeed…”

The Telco guy: “Man! This hole in your cabinet fills “a hole in the market”!”

The Telco guy only realized the meaning of this opportunity once he saw the idea in its physical dimensions.

(The size and dimensions of street cabinets are in most countries strictly regulated. Telco’s are continuously in search for additional space to accommodate additional equipment. They are willing to pay happily for any method to obtain “free space” in their cabinets.)

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